“I wasn’t a kid who kept a bird list, I didn’t collect rocks. I liked to be out in it, and I liked to be out in it with people.”
That fundamental idea underscores much of the public outreach of the McKenzie River Trust. Their approach to gaining supporters for river conservation starts with the basic notion that people are more likely to protect the things that sustain them and bring them joy. The challenge is in creating the right opportunities for people to see rivers in that way |